We’re lucky to live in the age of the Listicle. These bite-sized pieces of content are literally the perfect medium. Here’s 5 reasons why:
1. People are lazy. Listicles are easy to read, easy to write, and easy to understand.
2. They’re shareable. In this social world, sharing high-quality (or just clickable…) content is a social currency.
4. Great ROI – see points 1 and 2. These things are fast to write, and because they’re shared and clicked more than (dare I say it) better long form pieces, there’s a better return on investment.
5. No one ever reads them anyway. That means no one will even notice if you don’t include every item on the list.
This post originally appeared on LinkedIn.